News

Dunkin’ Donuts grows its Wisconsin footprint

May 17, 2011

Dunkin' Donuts has signed a multi-unit store development agreement with Travel Mart Inc. for six new restaurants in Wausau, Wisc. The first restaurant will open in 2012 and the remaining five units will be developed by 2016.

Travel Mart Inc., a retailer of fuel and food products in convenience stores, is headquartered in Wisconsin Dells, Wisc. The company has 10 locations throughout the area that are managed by Gary Gussel, president of Travel Mart Inc.

In 2009, the company agreed to develop eight Dunkin' Donuts restaurants in Madison, Wisc., with the first location opening in the market in July 2010. The second is slated to open this spring, while the remaining six will be open by 2014.

Travel Mart shares an ownership structure with Holiday Wholesale Inc., a distributor of food and sundry products and Vacationland Vendors Inc., a vending and amusement service company.

"We are excited to expand Dunkin' Donuts' presence in the Wausau market and play an important role in the daily lives of people who live, work and visit here," Gussel said. "We have a strong passion and loyalty for the brand and look forward to the opening of our restaurants in the years to come."

Additionally, Dunkin' Donuts is seeking new and existing franchisees to develop restaurants throughout Wisconsin, specifically in Northern Milwaukee, La Crosse, Green Bay and Eau Claire.