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Dunkin' Donuts in all-out marketing push
March 18, 2009
ABC News: Dunkin' Donuts is returning its marketing focus to its core product — its doughnuts — in a yearlong effort that will include a $10 million promotional campaign featuring TV, radio and Internet ads as well as a contest for customers to design their own doughnut. The company's last major marketing campaign for its doughnuts was in 1997.
Doughnut sales account for about 12 percent of Dunkin' Donuts revenue, and the company hopes the new push will boost that number.
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