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Dunkin' Donuts intros LTO $1.99 small lattes
November 24, 2009
Dunkin' Donuts has joined in the discounting trend in an effort to boost traffic. Participating stores are offering small hot lattes for the value price of $1.99 as a limited-time promotion during the holidays.
Dunkin' Donuts also introduced the new Peppermint Mocha Latte,topped with whipped cream and a mocha drizzle.The latteis available through late Decemberat participating Dunkin' Donuts restaurants.
Dunkin' Donuts launched its espresso-based coffee line in 2003 and sells more than 1 billion cups of hot and iced coffee every year In 2008, an independent taste test showed that Americans preferred Dunkin' Donuts coffee over Starbucks. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running.
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