Dunkin' Donuts kicks off 'peel-n-reveal' game

Dunkin' Donuts is launching its peel-off prize game for the second year. From Aug. 27 through Oct. 15, customers who buy a large or extra-large drink (aside from hot espresso) will get a peel-and-reveal cup with a game piece, a news release said. 

Prizes include everything from a year's worth of free Dunkin' coffee or menu items and reward cards to airline tickets, sports gear, movie passes and coffee brewers. Guests can also collect pieces specially marked with a suitcase or compass icon to win a Grand Prize vacation package.

"Fan reaction to our first Sip. Peel. Win. program last year was extremely positive, and we are excited to bring it back with more great prizes to reward people for running on Dunkin'," Tom Manchester, VP of integrated marketing, said in the release.

The chain is offering some LTOs to kick off the sweepstakes for fall, including bringing back pumpkin- and maple pecan-flavored coffees, as well as maple cream cheese, apple crisp doughnuts, Belgian waffle breakfast sandwiches, pumpkin doughnuts and muffins and pumpkin-flavored coffee pods. 

Topics: Coffee/Bakery/Donut, Marketing / Branding / Promotion

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