News
Dunkin' Donuts launches Birthday Perk program
May 4, 2010
In honor of Dunkin' Donuts' 60th "BirthDDay," the brand has kicked off a new special offer to honor the birthday for each of its fans. Dunkin' Donuts Birthday Perk offers all members of the Dunkin' Perks program to receive a coupon in the mail during their birthday month, good for a free medium beverage of their choice, including any iced or hot coffee, tea, latte, hot chocolate or Coolatta slush drink but excluding coolers.
As an added bonus, starting in May, when new guests enroll in DD Perks, Dunkin' Donuts will mail new members a coupon for another free medium beverage.
The Dunkin' Perks program provides members exclusive in-store and online offers, as well as the inside scoop on new menu items, new restaurant openings and all the latest Dunkin' Donuts news. Enrollment is free at www.DunkinDonuts.com/Perks. To be eligible for the Birthday Perk, current DD Perks members must update their profile with their birthday information.
Dunkin' Donuts conducted a survey in April of more than 500 people to discover what consumers enjoy most and least on their birthday. Among the results, the survey found that the most wanted "unexpected birthday perk" would be receiving something free from their favorite store or restaurant (29 percent), followed by a surprise party (20 percent) or surprise visit from an out-of-town friend or family member (20 percent).
Related Media
Subscribe
Get the latest news and resources from QSR Web.
