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Dunkin' Donuts launches latte happy hour
September 30, 2008
CANTON, Mass. — Dunkin' Donuts is has launched "America's Latte Break," a new nationwide program that offers customers at participating Dunkin' Donuts a small hot or iced Dunkin' Donuts Latte on weekdays from 2-5 p.m. for 99 cents through Nov. 11.
The company is also offering customers a "Dunkin' Deal," featuring a 99-cent Egg and Cheese Sandwich with the purchase of a medium or larger hot coffee, available at participating Dunkin' Donuts shops nationwide through Nov. 11.
To promote the offers, Dunkin' Donuts will showcase new advertising that features hard-working Americans, from a waitress to an office worker, determinedly climbing up a hill. The ad illustrates people taking on their respective "uphill battle" with a fresh cup of Dunkin' Donuts coffee in hand to help keep them going until they reach the top. The 15- and 30-second television, radio and outdoor spots will run through November.
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