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Dunkin' Donuts launches online, mobile group-ordering app
June 21, 2009
CANTON, Mass. — Dunkin' Donuts has unveiled its interactive Web site and iPhone application Dunkin' Run designed to enable ease of online group ordering, the company has announced. Users print the group order for fulfillment at their local Dunkin' shop.
To begin, "Runners" can initiate a group order onwww.DunkinRun.comthrough their computer or mobile device, or via an iPhone application available for free download at the iTunes online store. Immediately, interactive alerts are sent to the Runner's list of friends or co-workers, telling them when a trip to Dunkin' Donuts is planned along with a personal message inviting them to place an order online.
Invitees can view the Dunkin' Donuts menu to place their order, and registered users can select from their own personal list of favorites and/or previous orders. All Dunkin' Donuts core foods and beverages are presented using interactive product images to simplify making an order.
All of the orders are integrated onto a single page/screen, which the "Runner" either prints or uses their iPhone or mobile device to bring to any Dunkin' Donuts store. Dunkin' Donuts crew members will use this checklist to fulfill orders quickly and ensure order accuracy. The Runner also can use this page as an order checklist.
Dunkin' Run was a joint collaboration between Dunkin' Donuts and its advertising and digital agencies of record, Hill Holliday and Studiocom, respectively.
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