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Dunkin' Donuts launches summer iced beverage promotion
June 25, 2008
CANTON, Mass. — Dunkin' Donuts has launched its "Bases Loaded" promotion for its summer iced beverages.
The promotion is licensed by MLB.com, the Major League Baseball Players Association, and certain individual teams and players as well as 2K Sports. All Dunkin' Donuts cold beverages purchased, including iced coffee, iced tea and smoothies, have a peel-away sticker on the cup revealing a one-time login code for participation in an instant-win game atwww.dunkindonuts.com/basesloaded.
Coupons for free items from Dunkin' Donuts' new Oven Toasted menu, such as flatbread sandwiches and personal pizzas, will be given away.
At the Web site,customers can win additional prizes as they face either Jonathan Papelbon of the Boston Red Sox or Joba Chamberlain of the New York Yankees. With a hit off of one of these pitching stars, customers can earn games from 2K Sports, Sharp AQUOS high-definition LCD TVs, Xbox360 video game systems or tickets to local baseball games in participating markets.
Other prizes include virtual bobbleheads, video trading cards, player ring tones and interactive games.
The Bases Loaded promotion will run through Sept. 30, 2008. Papelbon and Chamberlain, along with pitchers Cole Hamels and Scott Kazmir, will help to promote Bases Loaded through advertising and numerous personal appearances throughout the summer. Coupons will be honored at all Dunkin' Donuts locations, and substitutions will be available at restaurants that do not carry the Oven Toasted menu.
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