News

Dunkin' Donuts, Madison Square Garden announce marketing partnership

Dunkin' Donuts and The Madison Square Garden Co. announced a multiyear marketing partnership, naming Dunkin' Donuts the Official Coffee, Baked Goods and Breakfast Sandwich of the New York Knicks, New York Rangers, New York Liberty and Madison Square Garden.

December 30, 2015

Dunkin' Donuts and The Madison Square Garden Co. announced a multiyear marketing partnership, naming Dunkin' Donuts the Official Coffee, Baked Goods and Breakfast Sandwich of the New York Knicks, New York Rangers, New York Liberty and Madison Square Garden. The agreement also provides Dunkin' Donuts with premiere brand integration during Knicks, Rangers and Liberty games, according to a Dunkin' Donuts press release.

"Dunkin' Donuts is an iconic brand, and we are thrilled to be able to bring fans at Madison Square Garden America's favorite coffee," said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Co. "We are always searching for opportunities to enhance our fans' experience when they attend an event in one of our buildings and this partnership with Dunkin' Donuts continues to help make that happen."

Dunkin' Donuts will have significant brand exposure at The Garden during all Knicks, Rangers and Liberty games, the release stated. This includes courtside and in-arena LED signage throughout the arena, featured spots on MSG's GardenVision, and designation as the Presenting Partner of Knicks and Liberty digital features, which include custom Web pages on Knicks.com and NYLiberty.com, as well as designation as the Presenting Partner of Rangers "Morning Skate."

"Madison Square Garden is one of the most recognizable names in the world of sports. This landmark deal is a watershed moment for the brand as we continue to expand our presence in the sports world," said Tom Manchester, vice president, field marketing, Dunkin' Brands. "This deal will give Dunkin' Donuts endless opportunities to showcase our brand and products to the incredibly loyal fans of the Knicks, Rangers and Liberty."

In addition, to celebrate the new partnership, this basketball and hockey season, Dunkin' Donuts will hold a sweepstakes on its www.DDMetroNY.com microsite and through www.twitter.com/DunkinNYTri, where fans can enter for an opportunity to win Knicks and Rangers VIP experiences. On Twitter, fans can use the hashtag #DDKnicksSweepstakes or #DDRangersSweepstakes for their chance to win.