News
Dunkin' Donuts' online contest seeks new donut creations
March 17, 2009
CANTON, Mass. — Dunkin' Donuts has launched its first-ever "Create Dunkin's Next Donut" online contest, the company has announced. The online contest offers Americans the opportunity to create their own original donut for the chance to win a $12,000 grand prize and have their tasty treat sold in participating Dunkin' Donuts locations throughout the country.
Beginning today and running through April 7, visitors towww.DunkinDonuts.com/donutcan build their virtual personal donut from among dozens of flavors, toppings, fillings and shapes. A dozen finalists, selected by a panel of Dunkin' Donuts judges, will travel to Dunkin' Donuts University, the worldwide training center for the company located in Braintree, Mass., in May for a bake-off facilitated by Dunkin' Brands executive chef Stan Frankenthaler and the company's donut experts.
The public also will be invited to vote for their favorite finalist online beginning May 15. The grand prize winner/creator of "Create Dunkin's Next Donut" contest will be unveiled on National Donut Day, June 5.
The contest is open to all U.S. residents 13 years of age or older. Each person can enter up to three donut creations, with no purchase necessary to participate. Finalists will be selected based on their individual donut's ingredients, name, inspiration and marketability. The winning donut will be selected based on the vote of the bake-off judging panel, as well as America's online vote.
Value promotion, LTO donut launch
To coincide with the contest launch, Dunkin' Donuts also has announced a special new donut value promotion. Beginning today, participating Dunkin' Donuts locations nationwide will offer a donut for 49 cents with the purchase of any medium or larger hot coffee.
Dunkin' Donuts also introduced two new donuts:
- Berries n' Kreme, a bavarian creme filled donut, topped with strawberry icing and Berry Bark sprinkles on top
- Dunkin' Delight, a decorated donut that features a yeast ring donut with chocolate icing, and pink and orange sprinkles on top
Both new donuts are available nationwide at participating stores through April 21.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
