News

Dunkin’ Donuts plants flag in Sweden

May 15, 2014

Dunkin' Donuts  today announced that it has signed a master franchise agreement with Coffee & Brands Sweden AB to begin developing restaurants across Sweden. The leaders of the franchise group are Oskar Svensson, Tommy Svensson and Johan Sjohagra.

According to a news release, the master franchise agreement calls for the development of 30 Dunkin' Donuts restaurants throughout Sweden within the next five years, with an initial focus on the Stockholm area.

"Sweden has a rich coffee tradition and is among the top countries in the world for coffee consumption, so we are very pleased to announce Dunkin' Donuts' upcoming entry into the market," said Paul Twohig, president, Dunkin' Donuts U.S. and Canada, and Dunkin' Donuts & Baskin-Robbins Europe and Latin America. "Our new master franchisee, Coffee & Brands Sweden AB, has a leadership team with a great combination of business savvy and hands on operational experience."

Dunkin' Donuts currently has more than 125 locations across Europe in Bulgaria, Germany, Russia, Spain and the UK. The menu in Sweden will feature the brand’s signature coffees, bakery items and sandwiches, as well as some regional menu items.