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Dunkin' Donuts puts snackable 'Twist' on bagels
April 4, 2010
Dunkin' Donuts has turned its popular bagel into a portable snack item with its new Bagel Twists. The new Bagel Twists feature Dunkin' Donuts' bagels twisted into a more portable, easy-to-eat shape, available in a variety of flavors.
The Bagel Twists flavor options include: Cheddar Cheese, Cinnamon Raisin, Sour Cream and Onion, Pretzel Salt, Blueberry and French Toast. Bagel Twists are a new addition to Dunkin' Donuts' spring menu. Flavors vary by market and are available at the suggested retail price of $1.39 at participating Dunkin' Donuts restaurants.
According to John Costello, chief global customer and marketing officer at Dunkin' Brands, the new Bagel Twist is a highlight of Dunkin' Donuts' 60th Birthday celebration.
"As we commemorate 60 years, we honor our unique heritage, commitment to menu innovation and our promise to keep Americans running any time of day. The new Bagel Twist is an exciting example of what makes our brand special, as we have taken our famous traditional bagel and created a new and innovative way to enjoy it that fits perfectly with our guests' on-the-go lifestyles," he said.
Dunkin' Donuts' also has introduced a line-up of colorful spring-themed donuts, including:
- New "Spring Showers" donut, featuring a yeast ring topped with chocolate icing and covered with rainbow nonpareils
- Spring Munchkins donut hole treats, featuring old fashioned cake Munchkins dipped in rainbow nonpareils
The company also is promoting its Mocha Iced Coffee, featuring the brand's signature, freshly-brewed iced coffee with rich mocha flavoring. Dunkin' Donuts has been at the forefront in developing an innovative process for brewing iced coffee, which has set the standard for the industry. The unique process, called double brewing, uses twice the amount of coffee when making the beverage to achieve consistent flavor and freshness that are never compromised at the expense of serving it cold.
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