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Dunkin' Donuts rolls out two new summer Coolatta flavors
June 6, 2010
As Dunkin' Donuts announces the winner of its create-your-own donut contest, the chain releases two new Coolatta options for the summer, including the return of an old-time favorite.
Beginning today, Blue Raspberry is the newest addition to Dunkin' Donuts' popular line of Coolatta frozen slush drinks. In addition, back by popular demand, Watermelon joins Dunkin' Donuts' lineup of Coolatta flavor varieties, including Coffee, Strawberry, Vanilla Bean and Tropicana Orange.
All flavors are available at participating Dunkin' Donuts restaurants throughout the country for the suggested retail price of $2.29 for a small, 16-ounce beverage.
To support its Coolatta offerings, Dunkin' Donuts is inviting consumers to help create the coolest summer music playlists. With "Keep It Coolatta 2: Flavor Boogaloo," Dunkin' Donuts is sponsoring a custom playlist on Pandora, the Internet radio service that delivers personalized stations based on listener music preferences, and giving everyone the chance to play DJ by visiting Dunkin' Donuts' Facebook page. Fans can suggest favorite songs inspired by the flavors of Coolatta and summer. The ultimate summer mixes will be selected from all suggestions on Facebook and available as a custom Dunkin' Donuts music station on Pandora in July.
Contest winner
On Friday, National Donut Day, Dunkin' Donuts announced the grand prize winning donut in its second-annual "Create Dunkin's Next Donut" contest. The grand prize winning donut is "Monkey-see Monkey-donut," a bananas foster-filled donut with chocolate icing, topped with Reese's Peanut Butter shavings, created by donut devotee Rachel Davis of Sharon, Mass. Davis won $12,000 and her donut will be sold in participating Dunkin' Donuts restaurants nationwide beginning this fall.
Rachel was selected as one of 12 contest finalists from nearly 90,000 donut contest creations submitted online. As a finalist, she received $1,200 and traveled to Dunkin' Donuts' University in Braintree, Mass., last month to compete in a bake-off competition before Dunkin' Donuts' culinary team and company leaders. The winning donut was selected based on the vote of the bake-off judging panel, as well as America's online vote.
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