News
Dunkin' Donuts scores as official coffee of Dallas Cowboys
September 21, 2009
Dunkin' Donuts has entered into a partnership with the Dallas Cowboys Football Club, including becoming the official coffee for the team. Dunkin' Donuts pouring stations, located strategically throughout Cowboys Stadium, will serve Dunkin' Donuts hot coffee, iced coffee, hot chocolate and iced tea during Cowboys home games, college football games, concerts and other stadium events.
As part of the partnership, Dunkin' Donuts signage will appear within the stadium and advertising will be shown during events on the LED ribbon board and video board. Co-branded advertising also will be seen throughout the Dallas-Ft. Worth area announcing the partnership. Additionally, on weekdays after every home game, customers can redeem their Cowboys game ticket stubs at any Dunkin' Donuts location to receive a free medium hot coffee.
According to Dunkin' Brands CEO Nigel Travis, the agreement to bring Dunkin' Donuts coffee and beverages to Cowboys Stadium provides a simple yet significant benefit for visitors.
"The new Cowboys Stadium offers fans arguably the most impressive array of state-of-the-art amenities in any venue in the country. We're proud to partner with the Cowboys organization to help enhance visitors' stadium experience even further by making the country's best coffee part of every home game, concert or event," he said in a news release.
Dunkin' Donuts' partnership with the Dallas Cowboys is a significant milestone in the brand's strategic growth efforts.
In the sporting industry alone, Dunkin' Donuts offers its coffee and beverages at sporting venues such as Fenway Park and the TD Bank (Boston) Garden in addition to Cowboys Stadium. It also is the official coffee provider for professional sports teams such as the Boston Red Sox, New York Yankees, New York Mets, Boston Celtics and Boston Bruins. Additionally, Dunkin' Donuts launched the brand's first-ever theme park restaurant at Hershey Park, its first hotel location at Great Wolf Lodge in North Carolina, and multiple new locations at airports including Boston, Dallas-Fort Worth and New York City.
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