Dunkin' Donuts serves up Sausage Supreme Omelet
September 14, 2006
CANTON, Mass. — Dunkin' Donuts announced the latest addition to its line of breakfast sandwiches — the Sausage Supreme Omelet.
Made with egg and melted American cheese, the new sandwich is topped with sausage and served on a freshly baked bagel.
The addition of the Sausage Supreme Omelet to Dunkin' Donuts' menu comes at a time when increasing numbers of Americans are eating breakfast outside the home. According to NPDFoodworld CREST data for the year ending May 2006, quick-service restaurant (QSR) morning meal traffic grew 5 percent from the previous year. Additionally, for the same time period, approximately 29 percent of QSR morning meal orders included a breakfast sandwich.
"Dunkin' Donuts saw great success with the introduction of the original Supreme Omelet last February, driving breakfast sandwich sales up by about 17 percent that month alone," said John Gilbert, vice president of marketing for Dunkin' Donuts.
The sandwich is available nationwide.
