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Dunkin' Donuts tests new ad technology
August 21, 2008
The Wall Street Journal: Dunkin' Donuts has started to test a new advertising technology at two locations in Buffalo, N.Y. People ordering coffee in the morning can see ads at the cash register promoting the chain's hash browns or breakfast sandwiches. At the pick-up counter, customers see ads prompting them to return for a coffee break in the afternoon and try an oven-toasted pizza.
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