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Dunkin' Donuts unveils lighter menu options
July 29, 2008
CANTON, Mass. — Dunkin' Donuts has announced the launch of a new menu featuring better-for-you options.
Known as DDSMART, the menu will have a distinctive new logo to highlight menu items — both new and existing Dunkin' Donuts food and beverages — that meet at least one of the following criteria: 25 percent fewer calories; 25 percent less sugar, fat, saturated fat or sodium than comparable fare; and/or contain ingredients that are nutritionally beneficial. DDSMART branded items will be available in all participating Dunkin' Donuts restaurants nationwide beginning in August.
The highlight of the DDSMART menu is Dunkin' Donuts' new Egg White Flatbread Sandwiches, which come in two varieties: Turkey Sausage (featuring turkey sausage, spinach and reduced-fat mozzarella cheese) and Veggie (featuring peppers, onions, mushrooms and reduced-fat cheddar cheese). Both are under 300 calories, with 9 grams of fat or less, and are served on toasted multigrain flatbread.
The DDSMART menu includes several other food and beverage choices available all day, including:
- Reduced Calorie Berry Smoothie, made with real fruit and low-fat yogurt, which has 30 percent fewer calories and nearly 40 percent less sugar than a regular Dunkin' Donuts Smoothie.
- Coffee Coolatta made with skim milk, which has 0 grams of fat per serving.
- Egg and Cheese, or Ham, Egg & Cheese sandwiches served on an English muffin at 350 calories or less.
- Dunkin' Donuts' Multigrain Bagel, an excellent source of fiber, with 8 grams of total fat per serving.
A company spokesperson said that the DDSMART menu is not in response to recent menu-labeling and trans fats regulations in areas around the country. Dunkin' Donuts has long focused on developing better-for-you menu options, such as its reduced-fat blueberry muffin, which has been a mainstay for some time.
Also, Dunkin' Donuts began removing artificial trans fat from its menu in 2003 and by 2007 had reformulated its entire menu. Also in 2007, Dunkin' Brands, the parent company of Dunkin' Donuts and Baskin-Robbins, formed a Nutrition Advisory Board comprised of leading nutrition experts, to help the brands stay ahead of health and wellness trends while enhancing the nutritional value of its menu choices.
Dunkin' Donuts has also launched a partnership with Active.com, an online fitness and nutrition community. This fall, 30 Dunkin' Donuts ambassadors in select markets will recruit at least 300 people to run their first 5K road race. Visitors to www.dunkindonuts.com/5KRace also can search for races in their area and access online training guides.
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