News

Dunkin' launches children's hunger fundraiser with dark roast rollout

September 23, 2014

Dunkin' Donuts' new Rainforest Alliance Certified Dark Roast Coffee is now available at restaurants nationwide. The blend was first introduced in California last month and is available hot, iced and in K-Cup packs.

The brand has tapped E! host Maria Menounos to help promote the nationwide launch. She made an appearance at a restaurant in Santa Monica, California, to do the ceremonial "first pour," according to a news release.

"Our Rainforest Alliance Certified Dark Roast Coffee represents an extraordinary innovation for our brand, a unique blend that offers coffee lovers a bold flavor with a smooth finish without bitterness or a burnt taste, which sets it apart from typical darker roast coffees," John Costello, president, Global Marketing and Innovation, said in the release. "As the nation's coffee leader, this is a big step in reinforcing our coffee leadership and our commitment to offering our on-the-go guests unique coffee choices and varieties."

Dunkin' Donuts is the latest brand to offer dark roast. Tim Hortons rolled out its dark blend last month.

National Community Cups Program

Coinciding with today's launch, the Dunkin' Donuts & Baskin-Robbins Community Foundation has introduced its new National Community Cups Program, in which guests are invited to make a $1 donation at Dunkin' Donuts and Dunkin' Donuts/Baskin-Robbins combo restaurants nationwide. In return, they will receive a paper icon, featuring the Dunkin' Donuts coffee cup, to sign and display at the restaurant. All funds raised will go toward the DDBRCF's efforts toward eliminating children's hunger.