Marketing

Dunkin’ partners with Barbie for pink summer drink lineup

Photo: Dunkin'

June 2, 2026

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Dunkin' has launched a summer beverage lineup featuring pink iced drinks and a collaboration with Mattel, Inc.'s Barbie brand, according to a press release.

The beverage release includes the new Pink Pineapple Refresher and a series of "Daydream Refreshers" topped with a limited-time Barbie Pink Strawberry Cold Foam. The partnership with the fashion doll brand will also feature a stop-motion video, a limited-edition merchandise collection launching online June 10 and a Barbie DreamHouse-inspired store takeover at a Midtown Manhattan location in New York City from June 10 through the end of the month.

Jill Nelson, chief marketing officer at Dunkin', said the promotion aligns with the identity of the coffee and donut chain.

"Pink has always been part of Dunkin's DNA, and this summer we're taking it further than ever – bold, fun and unmistakably Dunkin'," Nelson said in the press release. "From the Barbie collaboration to our lineup of pink sips and unexpected brand moments, we're showing up in a way that feels fresh, joyful and distinctly pink all season long."

Mahta Eghbali, vice president of strategic alliances and partnerships at Mattel, said the collaboration aims to connect with consumers through a daily routine.

"Barbie has always had a way of showing up at the center of culture and igniting conversations across generations that inspire nostalgia, creativity, and connection all at once," Eghbali added in the press release. "Partnering with Dunkin' gave us a playful, everyday way to bring that spirit to life, turning a coffee or beverage run into a fun summer ritual guests can share with friends. We created a summer moment rooted in self-expression and the joy of being together."

In addition to the beverage menu, Dunkin' is introducing several new food items, including a Rocket Pop Classic Donut, a Golden BBQ Hash Brown Wake-Up Wrap, and Golden BBQ Loaded Hash Browns. The company is also rolling out a temporary $6 meal deal and various promotional point incentives for members of its rewards program throughout the month of June.

Founded in 1950, Dunkin' operates more than 14,200 restaurants globally and is owned by Inspire Brands.