Marketing

Dunkin' partners with Universal Pictures on Wicked line

'Wicked: For Good' stars Cynthia Erivo and Jonathan Bailey star in a new ad campaign for Dunkin'. Photo: Dunkin'

November 5, 2025

Dunkin' is partnering with Universal Pictures to celebrate the feature film "Wicked: For Good." The brand is launching the Dunkin' x Wicked line with new drinks featuring Wicked Green Matcha, Wicked Pink Refresher, Wicked Munchkins and limited edition merchandise, according to a press release.

The line includes:

• Wicked Green Matcha: Dunkin's classic Iced Matcha Latte gets a wicked twist with brown sugar and toasted almond flavors, made with whole milk for a creamy finish. Guests can also customize with oatmilk or almondmilk.
• Wicked Pink Refresher: This pink drink is bursting with strawberry, dragon fruit and blueberry flavors and made with sparkling water.
• Wicked Munchkins Donut Hole Treats: Old Fashioned Glazed Munchkins get the ultimate Wicked pink-and-green makeover, inspired by Oz's most iconic duo.

Merchandise includes a tumbler, a straw buddy and topper set and cup sleeves.

"'Wicked: For Good' is such a stunning blend of heart, music, and imagination," Jill Nelson, chief marketing officer at Dunkin', said in the press release. "Partnering with a story that means so much to fans everywhere gave us the chance to have a little fun with our own world, too. The result is a collaboration that's playful, creative — and in true Boston fashion, wicked good."

Dunkin' has more than 14,000 restaurants in nearly 40 global markets.