Food & Beverage
Dunkin' roars into 2021 with 'Extra Charged Coffee', mood quiz
December 29, 2020
Dunkin' is pumpin' it up for the new year with the addition of so-called "Extra Charged Coffee" to its menu, packing 20% more caffeine than the brand's classic coffees, a news release said.
Starting Dec. 30, hot or iced Extra Charged Coffee will be available and features green coffee extract for that added 20% of caffeine, which Dunkin' is offering in the medium size for $2 through Jan. 26.
"For the first time in our history, we're offering the boldest and most diverse assortment of blends and customization options to fuel a new era of coffee at Dunkin'," Jill Nelson, Dunkin' vice president, Marketing & Culinary, said in the release. "From the darkest roast in our portfolio to the most caffeinated hot and iced coffee varieties, we are more committed than ever to keeping Americans running on Dunkin' in 2021."
Two more hot coffee options will also be available starting Wednesday, including the brand's darkest roast to date, Dunkin' Midnight, as a permanent addition to the brand's coffee lineup. Then, as part of the brand's Limited Batch series, it will offer a new medium roast, Explorer Batch, as an LTO, with the promise of other batches to follow.
And finally, all the brew news is being pushed forward through the My Dunkin' Mood Quiz from Dec. 30 to Jan. 31, which asks customers questions that help gauge guests' vibes, and then recommend one of the brand's coffee beverages that can best fuel them through the day.
Everyone who participates in the quiz can enter to win one of five prizes, including Dunkin' coffee for a year and $5,000 in cash. Finally, to go with all that caffeine, Dunkin' is also starting the new year with its Dunkfetti cake doughnut with confetti sprinkles baked inside, then topped with a sweet glaze.
Dunkin' has more than than 12,600 restaurants in 40 countries worldwide and is part of Inspire Brands, based in Atlanta.
