Marketing
Dunkin' tallies up TikTok talk with food hack campaign
December 9, 2020
Dunkin' has launched a campaign designed to not only heighten its presence on TikTok but also connect with customers by imploring them to share their hacks of Dunkin' products. In fact, for at least three food hackers extraordinaire, some major culinary notoriety will come as a result of the contest.
According to Dunkin's blog, the company has invited its TikTok fans to share their most creative and tasty Dunkin' food hacks for a chance to be featured on Dunkin' restaurant menus nationwide this month. Dunkin's culinary team will judge the contest, which runs now through Dec. 12.
The three winners will each also receive $100 Dunkin' gift cards and Dunkin' onesies to go along with their newfound food fame.
Fans can participate in the contest by showing or describing their best Dunkin' menu hack in a TikTok video tagging @Dunkin and using #DunkinMenuHackContest. Then, the QSR is asking icustomers to try the hacks for themselves by ordering the component parts and building the hack, according to the creator's TikTok video instructions.
Dunkin' will start off the hack-a-thon, with its introduction of "Maddie's Hack" nationally that includes a bagel with cream cheese, hash browns, and Snackin' Bacon.
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