Marketing

Dunkin' teams up with Sabrina Carpenter to to introduce espresso drink

Photo: Dunkin'

January 2, 2025

Sabrina Carpenter, Grammy-nominated superstar behind 2024's hit song "Espresso," has partnered with Dunkin' to create her own drink. Sabrina's Brown Sugar Shakin' Espresso is a limited-time, handcrafted iced beverage combining Dunkin's bold espresso, brown sugar notes and oat milk, according to a press release.

The brand has released a fresh ad campaign, Shake that Ess', with Artists Equity, owned by Ben Affleck and Matt Damon. The ad is directed by Dave Meyers.

But the espresso isn't the only thing shaking up Dunkin'. The winter menu features Lava Cake Signature Latte, Lava Cake Coffee and the decadent Chocolate Whoopie Pie Specialty Donut.

"When we first dreamed up Sabrina's Brown Sugar Shakin' Espresso at Dunkin', it had to be more than another delicious drink on the menu — we wanted to bring some levity to guests' everyday coffee order," Jill McVicar Nelson, CMO at Dunkin', said in the release. "Working with one of America's most beloved pop stars, Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns with Dunkin's love of bold taste and good-natured fun. Through our new ad campaign, we're showing guests that their new drink order can be both delicious and a wink at embracing life's lighter side — exactly what Dunkin' is all about."

Dunkin' was founded in 1950 and operates more than 13,700 restaurants in 40 global markets.