Operations

Dunkin' to expand in Mexico City

Provided

August 26, 2022

Dunkin' has inked a multi-unit licensing agreement for expansion across Mexico City and the greater metropolitan area. Moussali Group will operate the restaurants, with the first set to open in late 2022, according to a press release.

"We are excited to continue expanding Dunkin's footprint in Latin America with our entry into Mexico City and the surrounding region," John Varughese, chief operating officer of international for Dunkin' parent company Inspire Brands, said in the press release. "Dunkin' is a strong fit for the Mexico market with runway for additional growth throughout the country. We look forward to working alongside Moussali Group, whose proven track record of successfully launching and scaling brands will help fuel the brand's growth throughout the region."

Franchisee Frederic Moussali is a successful quick-service restaurant operator with more than 30 years of experience in the industry. Most recently, he founded and scaled MOYO Frozen Yogurt to more than 200 locations across Mexico, Costa Rica and Colombia. Previously, he led operations and development for Sushiito, a Mexican-Japanese fusion restaurant franchise with more than 250 locations across the United States, Central America and Europe.

"My team is proud to introduce the Dunkin' experience to guests in Mexico City and the surrounding area," Moussali, chief executive officer of the Moussali Group, said in the release. "Dunkin' offers a great-tasting, accessible menu lineup that directly aligns with local consumer habits as they seek a daily sip or bite of positive energy. We are confident the brand will resonate with the market and look forward to opening the doors to our first locations later this year."