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Dunkin', Yahoo partner for video programs, site
March 10, 2008
CANTON, Mass. — Dunkin' Donuts recently announced a partnership with Yahoo! Inc., through which Yahoo will create two new Dunkin' Donuts-branded video programs and a Dunkin' Donuts community Web site.
The first program from the partnership is the "Yahoo! Sports Minute," a daily video summary of the biggest sports stories, and now is available to users. "Good Morning Yahoo!," a morning video news program, and the "Dunkin' Lounge" social community will launch later this spring. The agreement represents the first time Yahoo has worked with an advertising partner to develop original content initiatives in multiple categories.
Good Morning Yahoo! will air every weekday beginning April 9. It will include a daily package of videos selected by Yahoo! news editors to include a mix of overnight news and features. Dunkin' Donuts will be the exclusive advertiser on the co-branded video player airing news clips from outlets such as ABC, BBC, CBS, CNN, the Associated Press and Reuters.
The Dunkin' Lounge will launch in May. The Lounge, which integrates Yahoo! Groups community with the Yahoo! Answers network, brings the Dunkin' Donuts brand to millions of consumers and will allow them to exchange ideas and get more information about Dunkin Donuts products and campaigns.
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