Franchising

Earth Burger to begin franchising

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October 17, 2022

Plant-based fast food company Earth Burger has launched a national franchise expansion plan with Sinelli Concepts International, the parent company to hundreds of concepts, according to a press release.

Since partnering with Sinelli Concepts, the fully plant-based restaurant has undergone a complete brand redesign and significant menu updates. The brand will hold a franchise launch party on Nov. 10 where potential franchisees can learn more about the Earth Burger brand, see and taste the menu for themselves, meet the franchise support team and start to look for U.S. real estate.

Launch party attendees will have the chance to participate in a "Spin to Win" prize wheel game which includes prizes like free Earth Burger for a year, reduced royalty fees, a vehicle wrap, free uniforms and a top prize of a full franchise fee valued at $30,000. Participants must be present to win.

Earth Burger was established in 2014 by the vegetarian pioneers of San Antonio, led by award-winning chef Mike Behrend. The idea was for Earth Burger to be the nation's first plant-based fast-food restaurant, offering a healthier take on fast food for those on the go. The restaurant's ultimate goal is to provide customers with accessibility to plant-based options, while at the same time being sustainable for the environment.

"As a Texan, I can strongly confirm meat is a central part of Texas food culture — but believe me when I tell you these burgers are just as tasty," Behrend said in the press release. "You're not settling for an average bland fast-food meal at Earth Burger. Our completely meatless menu features bold recipes and sauces we create in house, bringing out the best flavor in our dishes. We want to provide a really delicious meal that just happens to be plant-based."