News
Economy doesn't stop Checkers growth
November 16, 2009
Adverse economic conditions did not significantly impact Checkers Drive-In Restaurants Inc.'s growth plans. In fact, the company has experienced substantial growth across the United States in 2009, with more than 35 new restaurant openings, a 70 percent increase over 2008.
The new Checkers locations were in markets including New York, Florida, Michigan and Indiana, among others. These new restaurants represent one of the single largest number of openings in one year for the more than 20-year old company.
"The openings in 2009 were some of the most challenging in our history due to the current economic climate," said Rick Silva, chief executive of Checkers Drive-In Restaurants. "Yet the strength of our product, business model, innovative design and franchisee network are the reasons we've succeeded while others may have struggled."
Checkers Drive-In Restaurants has more than 820 locations open across the United States and is seeking to add several new development agreements in key markets, such as Baltimore, Philadelphia, Las Vegas, South Florida, and Atlanta.
Part of Checkers' recent success is also credited to the company's expansion into non-traditional locations such as airports, universities and turnpike plazas. That growth in combination with the advancement of end-cap and in-line designs is providing new and existing franchisees with a greater range of development options.
"Both non-traditional and conventional restaurant development are key components for Checkers to sustain the growth we experienced in 2009, and we're confident our concept and product offering will continue to be attractive," said Lynette McKee, CFE, chief development officer of Checkers Drive-In Restaurants. "Our extensive training, operational support, national marketing and supply chain benefits are just some of the reasons why our restaurant owners can focus on growing their business and the Checkers' brand."
Known for its full-flavored, hand seasoned burgers, thick shakes and famous seasoned fries; Checkers signature items include the classic Big Buford, Champ Burger, loaded fries and new classic bone-in wings tossed in one of five flavors.
New product offerings include toasted sandwiches, including the Toast Spicy Queso Melt, which features two beef patties topped with creamy queso and melty pepper jack cheese plus crunchy fire sticks. The Classic American Melt features grilled onions and melted cheese.
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