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Edible Arrangements launches to-go prototype for high-traffic venues

July 2, 2013

Edible Arrangements has launched new Edible To Go locations designed specifically for shopping malls and other high-traffic venues. The streamlined mall units have been in development for two years.

The new units are decorated with contemporary graphics and offer an array of fruits, smoothies, lemonade and orange juice, fruit salads, sundaes and parfaits, as well as the brand's signature fruit arrangements.

"The launch of our new Edible To Go locations is a major step forward for our company," said founder and CEO Tariq Farid. "It's all about bringing our wonderful fruit treats and service to guests in new and innovative ways. We know both our current and first-time guests are going to love the experience."

The first Edible To Go locations are launching this summer at Mall St. Matthews in Louisville, Ky., and King of Prussia Mall just outside Philadelphia. The Chandler Fashion Center in Chandler, Ariz., will follow, with plans to expand the concept to additional markets by the end of the year.

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