Franchising

Edible launches 'manage-to-own' program after 61% April same-store sales spike

Photo: Provided

May 20, 2020

Fresh fruit arrangement retailer and QSR company, Edible, has launched its "Manage-To-Own" program as a path for hands-on operators to become franchisees. Under the program, manage-to-own candidates pays $30,000 for operational control over an Edible franchise, with the ability to acquire full franchise rights over time, a news release said. 

After paying the initial franchise fee, participants selected for the program will participate in Edible's 90-day franchisee training program. Upon completion of training, they will take over operations of an Edible location and will have access to all resources, support and business tools available to Edible franchisees. Parent company, Edible Brands, Inc. is interviewing and selecting participants for the program now.

"Our founder immigrated from Pakistan to the United States as a child, then opened his first store as a teenager, so we not only understand that power of the 'American Dream,' but also recognize the realities around the need for funding to pursue that dream," said Cheikh Mboup, President/COO of Edible, in the release.

"Fortunately, he had a family friend who was willing to help him launch the vision that later became Edible. Now, 20 years later, we're paving the way for more aspiring, motivated entrepreneurs to take control of their destinies. There are many who have the skills to succeed yet may not have access to the financing they need to get started."

Mboup, who was recently a guest on the QSRweb podcast, said that same-store sales for the brand are up 8.7% year-to-date. In fact, in April, the company recorded 61% growth in same-store sales, followed by the company's most successful Mother's Day in its history. 

Those who want to be considered for the Manage-To-Own program should submit resumes to the company at franchiseinfo@edible.com. Currently, Edible has more than 1,100 locations worldwide. The company is based in Atlanta, Georgia.