Operations

Edible promotes pair to operations leadership

Shown left to right are Edible Executive Vice President of Operations Scott Wakeman and Director of Operations International Kelly Turner. (Photos provided)

June 17, 2020

Edible has expanded its operations team by promoting two in-house executives to what the brand sees as key operating roles moving forward. Former Executive Vice President of Marketing Scott Wakeman has been named executive vice president of Operations, while former franchise business consultant and one of the brand's franchisees, Kelly Turner, will now serve as director of operations international, a news release said. 

"At the rate, we're currently growing and innovating, it is crucial that we have the right leaders in place to help us continue on this positive trajectory," Edible President and COO Cheikh Mboup said in the release. 

"In recent months, Edible has experienced a number of impressive new milestones, including record-breaking Valentine's Day and Mother's Day results, a same-store sales increase of 61% in April and consumer education about Edible's expanding menu with items such as whole produce boxes. Scott and Kelly's proven track records of impactful leadership for our brand make them perfectly suited to lead us to bigger accomplishments than ever before." 

In her former marketing role, Wakeman gained hands-on experience with marketing Edible in a way that directly connected him to the operational side at an extraordinary time for the company. As executive vice president of operations, Wakeman will oversee operations of the franchise network at a time when the brand said it's experiencing unprecedented growth, according to the release.

Turner spent her first four years with Edible as a franchise owner in Ontario, Canada, before transitioning to corporate in June of 2019, when she took on the role of a franchise business consultant for Edible in Canada. In her new role, Turner will provide international franchisee support while overseeing operations of Edible across Canada, China, Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain and Italy. 

Both positions are located at Edible's headquarters in Atlanta, Georgia. Edible Brands now has more than 1,100 locations worldwide.