Food & Beverage
Edible's FruitFlowers: Have your flowers, eat them, too
August 26, 2020
Edible is adding flowers to the mix. The fresh fruit QSR and gifting franchisors aid this week that it was expanding into the floral space with a nationwide launch of its FruitFlowers brand, according to a news release.
Patrons may order standalone flowers or send them along with a box of premium chocolate-dipped fruit.
"Edible continues to innovate how we help customers celebrate all of life's special occasions, and today that includes fresh flowers alongside our popular signature treats," Edible President and COO Cheikh Mboup said in the release.
FruitFlowers will supply stems directly from farm to its stores. Customers may order their gifts for either curbside pickup or delivery.
Edible, owned by Edible Brands, has 1,100 stores.
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