Food & Beverage

Edible's sales skyrocket 18% 1st half of year

Photo: File from Edible

July 21, 2020

Edible said today that the first half of 2020 was a record-breaker with sales up 18% systemwide for the period and an eye-popping 70% in the U.S. since April, a news release said.

Edible Brands President and COO Cheikh Mboup credited the success with being a source of comfort in a time of need to its customers, which the brand was able to fulfill by evolving products and services for the COVID-19 audience, as discussed in this edition of the QSRweb podcast.

"Across all industries, this year has presented its fair share of obstacles due to the coronavirus," Mboup said in the release. "As the crisis began to unfold, we focused on doing what we could as a QSR to support society as a whole. We pivoted our business in many ways so we could serve communities, families and friends in ways like never before in our 20-plus years, and we are grateful those efforts paid off.

Highlights of achievements across the Edible network from June of 2020 included:

• Whole fruit and produce boxes launch.
• Free delivery and curbside pickup initiatives.
• Record-breaking April, then, May and June sales, up 38%, 45% and 55% YOY respectively.
• All-time high Mother's Day with more than 700,000 orders fulfilled.
• Launch of Manage-to-Own program awarding stores to candidates who could otherwise not afford a franchise.

"Our collective accomplishments so far this year directly reflect the hard work and dedication of our franchise partners, the dependability of our vendors and a support team at headquarters that embraced every challenge to move our organization forward," Mboup said. "For the remainder of 2020 and beyond, we will continue to champion the perseverance of small business, customer service and community support at every opportunity."

Edible forecasts more franchise expansion in 2020 through traditional channels as well as through the Manage-to-Own program as sales continue to shine and demand for more stores grows.

The Atlanta-based company has more than 1,100 locations worldwide.