News

El Pollo Loco adds franchising exec

October 30, 2014

El Pollo Loco has named Mark A. Belanger, CFE, as VP, Franchise. In his new role, Belanger will oversee the company's franchising efforts, including sales and franchisee relations.

"With a proven track record of exceeding business and financial objectives, Mark will be a valuable asset as we continue to grow and develop our franchisee system," CEO Steve Sather said in a news release.

Belanger has more than 20 years of experience in establishing and implementing strategic business plans, introducing new products and service initiatives, and developing policies, operations systems and procedures for restaurant and retail brands. Most recently, he held the position of director of Business Development at The Servicemaster Brands and previously was VP of Cafe Operations at Barnes and Noble Booksellers. Belanger has also held various positions at Dunkin' Brands, including director of Operations, director of Franchise Services and director of Brand Services.

Belanger will report directly to the company's COO, Kay Bogeajis.

El Pollo Loco is currently seeking restaurant partners in California, Nevada, Texas and other key contiguous markets.

The company also announced this week plans to expand into Houston, with six locations planned throughout the coming months.