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El Pollo Loco adds new tacos
August 8, 2007
IRVINE, Calif. —El Pollo Loco has announced the debut of two new tacos, crunchy and soft.
El Pollo Loco's new crunchy tacos are stuffed with flame-grilled chicken and topped with lettuce and shredded cheese. El Pollo Loco's new soft tacos start with a warm flour tortilla filled with citrus-marinated flame-grilled chicken and topped with lettuce, shredded cheese, sour cream, cilantro, Cotija cheese and pico de gallo.
El Pollo Loco will communicate the availability of its new Chicken Tacos through a multimedia campaign that includes general market and Spanish-language television ads in select West Coast markets beginning Aug. 6. In addition to television and radio advertising, a wide mix of point-of-purchase vehicles will be used, including roof banners, translites, window clings and drive-thru communication.
Accompanying the debut of its new crunchy and soft tacos, El Pollo Loco is launching a special Web site, www.locotacolover.com, that features out-takes from the latest taco television commercial and invites taco lovers to take the Loco Taco Lovers Personality Test; post pictures of themselves and their friends enjoying their favorite tacos on Show Us Your Taco Love; or simply connect with fellow taco lovers at Taco To Me Baby. The Web site also offers a buy one-get one free coupon for El Pollo Loco's new tacos.
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