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El Pollo Loco paints the (home)town red...yellow... blue...

This mural, commissioned by El Pollo Loco, is dedicated to the Los Angeles community by local Latino artist, Juan Hector Ponce (Photo provided)..

December 16, 2019

In the brand's ongoing efforts to celebrate and spread the many facets of the Hispanic culture, El Pollo Loco has commissioned a series of murals on its Los Angeles restaurants as part of the brand's support of mural installation and restoration.

El Pollo Loco reports in a news release about the effort that approximately 60% L.A.'s murals — many created by Latino artists — have vanished. The brand sees its restaurants as canvases to connect a new generation with the Latino experience to the heart of Los Angeles through large-scale murals. 

Today, the company announced completion of a mural across the side wall of its first store on Alvarado Street in MacArthur Park that opened almost 40 years ago. The mural follows El Pollo Loco's recent tribute to its Hispanic heritage and Los Angeles roots, where the brand revived a series of lost murals with augmented reality filters during Hispanic Heritage Month.

Since early in the restaurant's history, El Pollo Loco has strengthened ties to its local communities by supporting murals. This new mural is dedicated to the Los Angeles community and created by local Latino artist, Juan Hector Ponce. In it, Ponce depicts a woman sharing her culture through dance. 

"Over 81% of our workforce at El Pollo Loco is Hispanic, which is why we're passionate about celebrating and preserving our Mexican-American roots in the diverse communities we serve," El Pollo Loco President and CEO Bernard Acoca said in the news release. "We are excited to continue this connection through original artwork on our restaurants. We also look forward to unveiling our next mural in early 2020, with more to come."