News

El Pollo Loco plants flag in Houston market

August 7, 2014

El Pollo Loco will expand its presence in Texas with the arrival of its newest location n the Houston suburb of Sugar Land in October. According to a news release, this opening will mark the brand's first entry in the Greater Houston market and its ninth in Texas.

The other Lone Star locations are in the San Antonio and Rio Grande Valley areas.

El Pollo Loco has identified an initial 80 trade areas in Houston for potential restaurant development by the company and existing and new franchisees. There are currently more than 20 restaurant sites in various stages of negotiation for company operation.

COO Kay Bogeajis said in the release that Greater Houston is among the country's fastest growing and most diverse metro areas in the country, which makes it a natural fit for the brand.

"We offer guests something a little different than many other restaurants available in the market, we call it 'QSR-plus.' It's the place where the need for distinctive, authentic food meets today's need for speed; the 'plus' means better service, better food, and better environment," she said.

In addition to Sugar Land, over the next few months El Pollo Loco will open four additional Houston-area restaurants in Copperfield, Katy, Humble and Spring, Texas.