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El Pollo Loco pulls back on Chicago expansion
January 21, 2010
In 2004, El Pollo Loco announced its plans for a national expansion, including entry into the Chicago market. Now, The Sun Times reports that two of the chain's three stores there have closed recently, possibly putting the brakes on the company's plans for growth in the market.
Franchisee ABE Holdings LLC had previously signed a deal to open 18 stores in the Chicago area in addition to the company's plans for another 12. The company previously took over two of those franchise stores in 2007 and closed them in 2008.
El Pollo Loco spokeswoman Julie Weeks attributed the closings to consumers' reduced purchasing power.
Meanwhile, the chain has expanded its branding efforts by branching into retail with an agreement to sell a frozen version of its Pollo Bowl in several Southern California supermarkets as well as discount warehouse Costco, according to the Fast Food Maven blog in the Orange Country Register.
The chain, known for its citrus-marinated flame-grilled chicken, also recently added steak to its menu.
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