October 15, 2013
El Pollo Loco has introduced four new variations of its signature entree, The Pollo Bowl: Chicken Mexican Cobb, Chicken Ranchero, Chicken Mole and Ultimate Double Chicken.
The new Pollo Bowls are available for a limited time only.
"At El Pollo Loco, we have reinvented our Pollo Bowls to take our guests on a flavor journey," said Ed Valle, chief marketing officer, El Pollo Loco. "Our new handcrafted Pollo Bowls highlight the iconic flavors of Mexico, including Mole and Ranchero Sauce in an authentic and approachable way."
Like the Original Pollo Bowl, the four new varieties feature the brand's signature chicken, which is marinated in a proprietary blend of lime, fruit juice, garlic, spices and seasoning and then grilled on an open flame.
Served a la carte or as part of a combo meal with chips and a small drink, the new Pollo Bowls are available at all El Pollo Loco restaurants starting at $5.49. Price and participation may vary.
Read more about food and beverage launches.