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El Taco Tote launches Coca-Cola's new Fanta Apple fountain option
August 23, 2009
Coca-Cola North America has launched its popular Fanta Apple soft drink as a fountain beverage option. Previously the refreshing, crisp apple-flavored beverage was available in the United States only in cans and bottles.
El Paso, Texas–based El Taco Tote has been testing the fountain Fanta Apple, an offering popular in Mexico, since April. The flavor now accounts for 10 percent of all fountain sales at participating restaurants, according to a news release. All El Taco Tote locations in Texas, Arizona and New Mexico, will be serving Fanta Apple by the end of this month.
The sweet yet tart flavor is popular across the country but especially with natives of Mexico, where the beverage is a traditional favorite.
"Apple soda was very much a part of our roots in Mexico; we grew up with it," said Karla Heras, director of operations for El Taco Tote. "We felt the need to pass that tradition on. Our customers tell me they love Fanta Apple. They love the refreshing taste, and they love that it reminds them of Mexico."
Fanta Apple fountain also is in test in several other Coca-Cola Foodservice accounts, including Allen Theatres, Short Stop Hamburgers/Sandy's Hamburgers, and EZ Mart.
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