Food & Beverage

Evil Genius Beer Company creates beer with White Castle

Provided

October 3, 2022

Evil Genius Beer Company has created a limited-edition beer, It Hits Different, with White Castle, according to a press release.

It Hits Different is a 6.5% ABV Tangerine IPA brewed with the new Sabro Hop as well as classic Centennial Hops to celebrate White Castle's recent 100th birthday and underscore the brand's duality of innovation and long-standing heritage. With subtle bitterness from the beer's unique hop profile countered with a pleasant, light tangerine sweetness, It Hits Different was developed to be the perfect partner to White Castle's signature sliders. The cheeky name is a nod to the two companies' legacies as tastemakers, creating a product that is one-of-a-kind and uniquely satisfying – there's nothing else like it.

"Nostalgia is such a big part of our brand and with White Castle's over 100-year legacy it just seemed like a perfect fit to partner with them to create a beer that is as memorable as it is tasty," Trevor Hayward, Evil Genius co-founder, said.

"Evil Genius knows a thing or two about thinking original–so when they approached us on the idea of partnering on the It Hits Different White Castle-inspired beer, it was easy to raise our glasses and say cheers," Lynn Blashford, CMO, White Castle, said in the release.

The beer is available starting today in stores throughout Evil Genius' footprint.