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Ex-Wendy's CMO moves to Saatchi ad agency
February 12, 2008
Adweek: Former Wendy's chief marketing officer Ian Rowden has become chairman and CEO of the Asia/Pacific region of Saatchi & Saatchi, the agency he hired last year to lead the restaurant's brand efforts. At Wendy's, Rowden hired Saatchi and MDC Partners' Kirshenbaum Bond + Partners in January 2007. Saatchi subsequently launched a campaign that featured characters wearing a red wig and trumpeting Wendy's "fresh, never frozen" and "hot and juicy" burgers.
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