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Facebook cans Burger King's Whopper Sacrifice app
January 15, 2009
Burger King'sviral Web site Whopper Sacrifice, which allowed visitors to download an application that would allow them to notify friends they had been delisted from their friends list, has been shut down by Facebook.
A statement on the Web sitewww.whoppersacrifice.comsays:"Facebook has disabled Whopper Sacrifice after your love for the Whopper sandwich proved to be stronger than 239,906 friendships."
The application gave one coupon for a free Whopper when a user took 10 friends off his or her friends list on Facebook.
A link on the Whopper Sacrifice site suggests visitors click on the link to another viral site, AngryWhopper.com and send an Angry-Gram, a promotion linked to the brand's Angry Whopper.
The New York Daily News reports that Facebook disabled the popular Burger King application claiming that it violated users' privacy. When users deleted friends from their Facebook list, the delisted friends then received a "you've been sacrificed!" e-mail. An announcement of the deletion then appeared in New Feeds, a function that notifies users to their friends' actions on the site. Facebook's policy, however, is to allow users to delete friends anonymously.
The Daily News also reported that a Facebook spokesperson said the shut-down is temporary until changes are made to maintain users' expectations of privacy.
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