News

Fan favorites make comeback at Taco Bell

Taco Bell is granting fans' wishes by bringing back both the Beefy Crunch Burrito and Cheesy Double Beef Burrito.

April 5, 2016

Taco Bell is granting fans' wishes by bringing back both the Beefy Crunch Burrito and Cheesy Double Beef Burrito to menu boards nationwide on April 21. The two fan favorites return to Taco Bell after a three-year absence and a nearly twice as long campaign from impassioned fans like the "Beefy Crunch Movement" to bring them back, according to a company press release.

"The fact that we have a brand that inspires its fans to create movements around their favorite products is something we value more than anything," said Marisa Thalberg, chief marketing officer for Taco Bell Corp. "Our fans always have a 'seat at our table'… and in this case, we wanted to honor their fandom for the Beefy Crunch and Cheesy Double Beef Burritos by giving them a piece of the menu. They deserve the credit for bringing them back — and our little thank you in return is bringing these favorites back for only a dollar."

The introduction of Fan Favorite menu items will be supported by a multi-channel marketing campaign with content on TV, radio, digital, mobile, social and PR.