Fans buy ice by the cup, bag at QSRs

January 29, 2008

The Wall Street Journal: For fans of chewable ice, some quick-serve restaurants are the way to go. Some Sonic Drive-In franchises sell it in cups and in bags to go. In fact, one Sonic in Texas sold 13 10-pound bags, at $1.49 apiece, in one week in January.

And Taco Time Northwest, a chain of 74 fast-food Mexican restaurants in the Seattle area, considers the ice to be a part of its brand.