Fast-food chains target Muslim population
January 16, 2007
BradentonHerald: Fast-food operators across the globe are trying to reach the Muslim population through the offering of halal — the Islamic analog of kosher — a promise that the meat has been slaughtered and prepared in accordance with Islamic teachings. In Muslim countries, fast-food giants like McDonald's, Pizza Hut, KFC and Burger King have long served halal meat and have become popular teen hangouts. In the West, chains are only now picking up on the halal market.
