Fast food restaurants feel FTC heat
April 22, 2007
Advertising Age: The Federal Trade Commission has taken the step of issuing compulsory requests for information from 44 food, beverage and quick-service restaurant chains this summer. The goal is to get a "more complete picture" of their kid-marketing practices, especially in the arenas of in-store promotions, events, packaging, internet marketing and product placement in video games, movies and TV programs.
