Fishbowl launches Rita's Water e-mail promotion

ALEXANDRIA, Va. — Online-marketing firm Fishbowl recently has added Rita's Water Ice to its growing client roster.

Beginning this spring, Rita's more than 500 locations tapped into Fishbowl's online marketing and guest loyalty programs to ensure Rita's is reaching its guests online and at the store level.

"We believe that Fishbowl's vast experience in online marketing and loyalty programs will help us to reach our goals — and our guests — efficiently and effectively, and look forward to working with such a talented team of professionals," said Jim Rudolph, Rita's Water Ice chairman of the board and CEO.