News

FOCUS Brands selects new CEO

February 12, 2014

Atlanta-based FOCUS Brands Inc. has named Steve DeSutter as its new president and CEO, effective March 17.

Prior to joining FOCUS, DeSutter was the president and CEO of Stripes LLC. With more than $4 billion in sales, Stripes operates approximately 620 convenience stores, and is a wholly owned subsidiary of publicly traded Susser Holdings, according to a news release.

"Steve is a dynamic, results-oriented leader. He has a successful track record of growing strong brands domestically and internationally by working closely with the franchise community and team members alike. We are excited to welcome Steve to the FOCUS Brands team," said Neal Aronson, managing partner at Roark Capital Group, the majority owner of FOCUS Brands.

DeSutter replaces Russ Umphenour, who served as CEO for five years and who will continue to serve as a member of the board of directors. Aronson said under Umphenour's leadership, FOCUS achieved record growth.

Prior to joining Stripes in June 2008, DeSutter served as EVP of TurnWorks Inc. Prior to this, as an officer of Burger King Corporation, his final position was president of Europe and Middle East. He began his career at British Petroleum, working in operations, marketing and finance roles during his 18 years with the company.

"The opportunity to lead FOCUS Brands is a great privilege," DeSutter said in the release. "FOCUS Brands has a great history of developing strong relationships with its franchise community and delivering value to its partners across the globe. The management team is talented and experienced, and I look forward to leading the organization as we continue to create value for all of our partners."

With more than 4,440 locations operating throughout the U.S. and 63 foreign countries, FOCUS Brands is the franchisor of Carvel, Cinnabon, Schlotzsky's, Moe's Southwest Grill, Auntie Anne's Pretzels, McAlister's Deli and Seattle's Best Coffee.

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