News

Former Arby's CMO joins Church's Chicken

June 18, 2013

Atlanta-based Church's Chicken has named senior marketing executive Steve Davis as its chief concept officer.

"Steve will be instrumental in strengthening our domestic and international brand positioning and global strategy," said Jim Hyatt, president and CEO. "With his strategic foresight working for big brands in both the retail and restaurant industries, Steve is ideally suited to lead and further the brand's vision and growth."

In his new role, Davis is responsible for all aspects of marketing for the Church's Chicken brand, including its overall global strategy and positioning as well as menu and concept innovations. Davis is a member of Church's executive team and reports directly to Hyatt.

Most recently, Davis was a senior marketing consultant for The Einstein Noah Restaurant Group helping the company to develop a comprehensive brand strategy. Prior, he was the chief marketing officer for Arby's Restaurant Group and served as the president of Arby's Franchisee Association.

Earlier in his career, Davis was chief marketing officer at Heineken North America. Prior to Heineken, Davis served in senior positions for more than 10 years at PepsiCo in both its restaurant division at Pizza Hut and the beverage division.

Davis is a graduate of the Babcock Graduate School of Management, Wake Forest University where he received his Master of Business Administration and Bachelor of Arts.

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