Operations

Former Yum! CEO teaching brands about 'bouncing back'

April 15, 2021

Greg Creed, former Yum Brands CEO, may be retired, but he knows exactly what it takes to transform struggling brands into stars. He'll share those tips during a live webinar, "Rebounding on Steroids: Lessons Learned from Former Yum CEO," at 2 p.m., est, May 4.
Date: May 04, 2021 | Time: 2 pm EDT | Duration: 60 minutes

Creed, who oversaw Taco Bell, Pizza Hut and KFC for four years before retiring in 2019 to start Creed UnCo, will share the following tips and information:

Discuss how and why KFC brought back the iconic Colonel Sanders character and chicken bucket.
Reveal insider know-how from leading brands on developing owned media channels that drive guest frequency, loyalty and increased adoption of digital ordering.
Talk about how easy access beats flavor for consumers every time.
Teach attendees why it's better to be "distinctively off" than perfectly right, and what three core ingredients build a distinctive brand.
Share the surprisingly simple tools that leading restaurant brands use to bridge the gaps between e-commerce and b-commerce.

Dennis Becker, CEO of Mobivity, and Chuck Moxley, the SVP of Marketing at Mobivity, will join Creed to share how Sonic, Chick-fil-A, Famous Dave's and Dutch Bros are applying Greed's lessons.

As an added bonus, attendees from restaurant or retail brands are eligible to receive a free copy of Creed's book, R.E.D. Marketing.